Introductions

Nathanael Ren
1 min readNov 8, 2016

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Taken May 6th, 2016 at the Harvard Innovation Lab. One of many user tests conducted during Buoy’s earlier days.

Since starting Buoy, I’ve found that perceptions of the startup life unfortunately fall into two dichotomous camps: either i) “startup” is synonymous with overnight success stories — think AirBnb, Uber, Mint, etc or ii) it’s just an excuse to play video games all day until finding a new job.

The reality is neither and hopefully this blog gives you a better idea of entrepreneurship; just in case you want to work for a startup someday or build something you are truly passionate about. I will cover topics such as fund raising, product development, coding, branding, etc but let me know in the comments if there is an specific area you would like me to discuss and I will try to write about it in the upcoming posts. The first entry will be about naming and I will post it after some finishing touches on the blog site. Thanks and looking forward to starting this journey with you!

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